BET announces GRAMMY® award winning global entertainment icon USHER will be honoured with the prestigious Lifetime Achievement BET Award at “BET Awards” 2024.
The coveted award commemorates industry pioneers who have powerfully shifted culture and the entertainment industry. Surprise guests who will take the stage to celebrate USHER and his ever-growing musical legacy will be announced soon. The Lifetime Achievement BET Award recognizes special achievements and distinguished public service, with previous recipients including Whitney Houston, Prince, Queen Latifah, Anita Baker, Mary J. Blige, Samuel Jackson, Lionel Richie, New Edition, Busta Rhymes, among others. Culture’s Biggest Night, “BET Awards” 2024, will air LIVE on Monday, 1 July at 2:00 am WAT/3:00am CAT on BET Africa DStv Channel 129 and GOtv Channel 21.
“The relationship between BET and USHER spans decades, from his multiple appearances on 106 & Park, to most recently winning the Entertainer of the Year trophy at the 55th NAACP Image Awards,” said Connie Orlando, BET EVP, Specials, Music Programming & Music Strategy. From his chart-topping hits, electrifying performances, and unforgettable vocals to his signature moves and sound, USHER continues to stand on culture, setting new standards for the music industry and Black Excellence. We look forward to creating an amazing lineup to pay tribute to our global icon.”
As one of the best-selling artists in music history, with an illustrious three-decade career and over 80 million records sold worldwide, Usher’s impact on the industry is undeniable. His groundbreaking albums, including My Way and Confessions have shattered records and earned him numerous accolades, including eight GRAMMY® Awards. In 2024, Usher’s trailblazing journey continued with his headlining performance at the Apple Music halftime show for Super Bowl LVIII and the release of his highly anticipated ninth album, Coming Home, which marked his debut as an independent artist.
Usher’s impact extends far beyond the realm of music. As the founding chairman of the New Look Foundation, the organisation has served over 55,000 youth around the world through education and mentorship. His commitment to philanthropy and social activism has earned him widespread recognition, including the NAACP’s 2010 Ford Freedom Award Scholar and the prestigious Morehouse College Candle Award in 2014.
“BET Awards,” has been the #1 cable award show among all adults 18-49 for the last three consecutive years and is the #1 cable award show among Black adults 18-49 for the 22nd consecutive year (CY02-CY23). “BET Awards” is the ultimate platform to showcase the best, brightest, and most beautiful aspects of the Black experience – honouring the present and future of Black music, creativity, and sportsmanship, by celebrating the culture and being a driving force for social change.
While Drake leads “BET Awards” 2024 nominations with an outstanding seven nods, African global stars, Tyla, Burna Boy, Tems, Ayra Starr, Focalistic, Davido, Lojay, Asake, Tyler ICU, Seyi Vibes, Ayo Edebiri, Damson Idris and more all received nominations across various music categories. The official “BET Awards” 2024 nominees were selected by a voting academy of esteemed music industry insiders, performers, and presenters. Click HERE for the complete list of “BET Awards” 2024 nominees.
Voting for “BET Awards” 2024 Viewer’s Choice Award begins June 6, 2024, and ends June 30, 2024, at 6:30 PM PT/ 9:30 PM ET.
BET.com/bet-awards is the official site for “BET Awards” 2024 and is the official source for the latest news and updates about this year’s show. Follow us @BET and @BETAWARDS.
Connie Orlando, EVP, Specials, Music Programming & Music Strategy, will oversee and Executive Produce the annual show, with Jamal Noisette, SVP, Tentpoles & Music Community Engagement to Co-Executive Produce for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.
BET is transforming Culture’s Biggest Night into Culture’s Biggest Week with BET Experience 2024, promising the ultimate in Black culture and entertainment. With a lineup of culture’s most influential artists including Cardi B, Davido, Gunna, Sexyy Red, The Roots, Common, Queen Latifah, Jungle Brothers, and many more electrifying artists, experts, and tastemakers.
Attendees will enjoy unforgettable live performances, comedy shows, culture-shifting conversations, immersive workshops, and much more! Anchoring this year’s Experience is fan-favourite, BETX 2024 Fan Fest, a free, all ages two-day cultural festival taking place at the Los Angeles Convention Center Friday, June 28 and Saturday, June 29. For more information, visitBETExperience.com.
To APPLY for media credentials to COVER “BET Awards” 2024 red carpet, press room, and BET Experience 2024 Fan Fest, concerts, and more, click here: “BET Awards” 2024 Media Application.
Source: Ameyawdebrah
