Kumawood actress and social media influencer Sandra Ababio has joined Ghanaian-owned paint company Tebi Paints in a move expected to strengthen the company’s brand visibility and market presence.
The partnership will see the popular actress lend her image and influence to the promotion of the paint brand as it seeks to expand its reach and connect with more customers across the country.
Tebi Paints, a fast-growing Ghanaian-owned company funded by entrepreneur Stephen Kwadwo Tebi, is positioning itself to attract greater attention in Ghana’s competitive paint market.
The decision to engage Sandra Ababio reflects the growing importance of celebrity endorsements in promoting local businesses and building stronger relationships with consumers.
Sandra Ababio is a familiar face in Ghana’s entertainment industry, particularly in Kumawood, where she has built a following through her acting career. Her popularity and presence on social media are expected to offer Tebi Paints an additional platform to promote its products and strengthen its public image.
Celebrity-brand partnerships have become an increasingly visible feature of Ghana’s business and entertainment landscape, with companies turning to well-known personalities to reach wider audiences and give their products greater visibility.
For Tebi Paints, the collaboration presents an opportunity to tap into the actress’s fan base while highlighting the company’s identity as a Ghanaian-owned business operating in a sector that serves both residential and commercial construction needs.
The partnership also underscores the potential for collaboration between Ghana’s entertainment industry and local enterprises seeking innovative ways to grow their businesses.
Through such arrangements, entertainers can contribute to the promotion of indigenous brands, while companies benefit from the recognition and public appeal associated with established personalities.
Stephen Kwadwo Tebi’s investment in the company reflects the role of Ghanaian entrepreneurs in supporting locally owned businesses and creating opportunities for home-grown brands to compete in the marketplace.
Although further details about the ambassadorial agreement, including its duration and specific promotional activities, have not been made available, the appointment marks a new chapter in Tebi Paints’ efforts to raise its profile.
With Sandra Ababio now associated with the brand, attention will be on how the partnership translates into increased awareness, customer engagement and business growth for the company.
About TEBI Paints
TEBI Paints is committed to providing high-quality, innovative, and reliable decorative coating solutions for residential, commercial, and industrial properties.
Founded in 2021, it is an emerging name in Ghana’s paint and coatings industry, focusing on product quality, durability, aesthetic excellence, and customer satisfaction.
Based in Accra, with a showroom at Agbogba, the company serves homeowners, developers, contractors, painters, and businesses.
Founded by Ghanaian entrepreneur Stephen Kwadwo Tebi, the company grew from a passion for entrepreneurship, innovation, and quality building finishes. Through ongoing formulation improvements and practical product testing, TEBI Paints works to develop coating solutions suited to Ghana’s climate and diverse construction needs.
Tebi Paint Products Are:
Acrylic Graffiato: Decorative textured exterior coatings for attractive finishes and surface protection.
Premium Semi-Gloss Paint: Acrylic-based coatings developed for durability, washability, and elegant finishes.
Washable Matte Paint: Smooth wall finishes designed for everyday maintenance and cleaning.
Flat Matte Paint: Decorative coatings with a refined, low-sheen appearance.
Satin Paint: Elegant finishes for interior decorative applications.
Ceiling Pro: Coatings developed for ceiling applications.
Skimming Paint: Acrylic-based surface-finishing products for smooth walls and ceilings.
Allweather Procoat: Exterior decorative coatings for weather-exposed surfaces.
