MTN Ghana launches 30 days of Y’ello Care Challenge


Telecom giants, MTN Ghana, has unveiled the 2024 edition of month-long Y’ello Care Challenge.

The launch of the 30-Days of Y’ello Care Challenge took place at MTN House in Accra on Wednesday, June 5, 2024.

Initially, the campaign was dubbed 21 Days of Y’ello Care but the leading telecom company has expanded it to 30 days. The expansion is in celebration of MTN’s 30th anniversary.

The 2024 Challenge is being held under the theme, “Education for Rural and Remote Communities – Learn Today, Lead Tomorrow,” highlights the transformative power of education in driving socio-economic growth and preparing the youth for the future.

MTN Y’ello Care is a group-wide employee volunteerism programme that enables staff to actively engage in community development projects across MTN’s operating countries. Since its inception in 2007, the initiative has impacted millions of people and hundreds of communities across the continent.

Stephen Blewett encouraged all MTN employees to participate in the volunteer activities, highlighting the “competition for good” aspect, where the winning country secures $100,000. He also expressed gratitude to partners such as CENDLOS, Coral Reef Innovation Hub, and Huawei Ghana for their support in ensuring the success of this year’s campaign.

The Chief Corporate Services and Sustainability Officer Adwoa Wiafe also addressed the attendees, urging employees to take part in the activities, which will allow them to share knowledge and skills with students and young people in the community. 

She emphasized the importance of balancing work and volunteering to meet both community and customer needs.

The launch event, attended by Deputy Minister of Education Hon John Ntim Fordjour, along with MTN executives, staff, and partners, marks a significant milestone in MTN’s community outreach efforts.

Source : Citi newsroom

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