Unilever Ghana PLC, the leading provider of consumer goods in Ghana, has reaffirmed its marketing and manufacturing excellence by getting proudly announces its exceptional performance at the recent Chartered Institute of Marketing Ghana (CIMG) Awards.
The company’s outstanding performance was acknowledged with two prestigious accolades, confirming its commitment to innovation, consumer engagement, and manufacturing excellence.
Pepsodent, Unilever’s renowned oral care brand, clinched the coveted Below The Line Campaign of the Year award for its groundbreaking “Teledentistry – Now Everyone Can #TalkToDentist” initiative. This innovative campaign leveraged technology to bridge the gap in access to dental care, offering free consultations with qualified dentists via mobile phones.
“We are incredibly proud to receive this recognition for our Teledentistry campaign,” said Elvis Twumasi, Brand Manager for Pepsodent. “This award is a testament to our dedication to improving the lives of Ghanaians by making quality oral care accessible to all. The success of “Teledentistry” highlights the power of innovation and collaboration in driving positive social impact. And as partners with the Ghana Dental Association (GDA) we are pleased that this service to the nation is not only getting recognition, but also confirmation of the effectiveness of the programme.”
Further solidifying its industry leadership, Unilever Ghana was also named Manufacturing Company of the Year in the Marketing category. This award recognizes the company’s strategic marketing prowess, its ability to adapt to evolving consumer needs, and its consistent delivery of high-quality products that resonate with the Ghanaian market.
Nana Yaa Kissi, Marketing Manager at Unilever Ghana stated that “Being recognized as the Manufacturing Company of the Year in Marketing is a true honour and a reflection of our unwavering commitment to excellence. This award is just reward for all the hard work and dedication of our entire team, who consistently strive to deliver innovative and impactful marketing campaigns that resonate with our consumers and contribute to the growth of the brands in the Unilever family.”
The CIMG Awards have consistently served as a benchmark for marketing distinction among brands and personalities in Ghana. The year-on-year recognition is evidence of Unilever Ghana’s firm commitment to product and promotional innovation while putting the consumer at the centre of its brands.
Unilever as a company remains dedicated to delivering high-quality products and impactful initiatives that improve the lives of Ghanaians and contribute to the nation’s development.
Source: Ameyawdebrah
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