Sporty Group, a global leader in sports and entertainment, has announced the appointment of Gary Al-Smith, one of Africa’s most celebrated sports journalists, as the Regional Content Lead for Ghana. This landmark move underscores Sporty Group’s commitment to investing in local talent and elevating sports media in Africa.
Gary, Ghana’s reigning Sports Journalist of the Year and a thought leader in African sports, brings over a decade of experience to the role. Previously the Head of Sports at Multimedia Group Limited, Gary played a pivotal role in shaping the company’s radio, TV, and digital sports platforms while negotiating broadcast rights for global events. His work has earned him recognition on international platforms, including CNN, BBC, and Al Jazeera, solidifying his reputation for excellence.
In recent months, Gary has become a familiar face on SportyTV, Africa’s leading free-to-air sports channel, delivering expert analysis on flagship programs such as Sporty Live and the SportyShow. Now, in his new capacity, he will lead an ambitious content project in Ghana, driving engagement and innovation in the country’s sports media scene.
“Joining Sporty Group is an incredible opportunity to build something truly unique in Ghana and across Africa,” Gary said in a statement. “Sporty’s vision for sports media aligns perfectly with my passion for storytelling and innovation. I am eager to contribute to shaping the future of sports content on the continent.”
Sporty Group operates SportyBet, Africa’s premier sports betting platform, and SportyTV, among other ventures. This strategic appointment marks a significant step in the company’s mission to expand its presence in key African markets while delivering unparalleled sports content to audiences.
Gary Al-Smith’s leadership is expected to transform Sporty Group’s content strategy in Ghana and further cement its position as a pioneer in the African sports industry.
Source: African Publicity
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