South Africa’s leading urban radio station Metro FM, this September is celebrating 38 years of being on-air and also managing to be still relevant.
In the current media landscape of digital-first, audiences are consistently still tuning into radio, they may not be turning on their stereos but they are still tuning in. Metro FM has over four million listeners and counting which is a testament to the power of good radio.
IOL spoke to Siyanda Fikelepi, the Metro FM programme manager, as part of the “IOL Big Interviews” series with industry leaders and executives from various sectors,
“The media industry is highly competitive and rapidly evolving and Metro FM is a testament to that. From a longevity point of view, the brand has managed to stay abreast of trends in the different radio areas.
“From 38 years ago to where we currently are, the station has grown leaps and bounds in terms of being current, staying abreast and continuing to be relevant to the right target market.”
Source:iol
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