Luxury fashion brand Louis Vuitton has sparked intense debate across Africa with the launch of a new designer bag inspired by the iconic “Ghana Must Go” design.
Priced between $595 and $3,000, the luxury item has faced backlash from critics who accuse the brand of cultural appropriation and failing to acknowledge the bag’s African origins and historical context.
The original “Ghana Must Go” bag, widely recognized across West Africa, carries deep cultural significance. It became a symbol of migration, resilience, and survival following the 1983 mass expulsion of Ghanaians from Nigeria—an event that gave the bag its now-famous name.
Louis Vuitton’s reinterpretation has reignited conversations about cultural sensitivity, representation, and the need for global fashion houses to respect and credit African heritage when drawing creative inspiration from the continent.
Source:Africa Publicity
