Vivo Fashion Group Opens First Store In USA


A leading Pan-African fashion brand, Vivo Fashion Group, has opened its first store in the United States of America.


Kenyan President, H.E. William Ruto, who is on a State visit to the United States, launched the Vivo Fashion Group’s store in Atlanta, Georgia, on Tuesday, May 21, 2024.

President Ruto looking at products inside the Vivo Fashion Group’s store in Atlanta, Georgia


Wandia Gichuru, a renowned Kenyan author and TV host, co-founded Vivo Fashion Group 13 years ago and currently serves as its Chief Executive Officer (CEO).


With a robust retail footprint encompassing 26 stores across Kenya, Rwanda, Uganda, and now in the US, Vivo has intricately woven a unique tapestry of style and empowerment.

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