Emirates, one of the world’s largest international airlines, has selected APO Group, the leading pan-African communications and news distribution consultancy, as its new Public Relations Partner of Record for Africa, effective immediately.
The collaboration is designed to reinforce Emirates’ brand visibility and ensure consistent, insight-led communications that support its commercial objectives across the continent.
Scope of the Partnership
Under the agreement, APO Group will provide strategic counsel, integrated public relations, and stakeholder engagement for Emirates across a wide and strategically important network of African markets.
The regions included in this partnership are:
- South Africa
- Kenya
- Tunisia
- Uganda
- Senegal
- Ivory Coast
- Congo
- Guinea
- Tanzania
- Egypt
By leveraging APO Group’s extensive continent-wide network and expertise, Emirates aims to deepen its connection with pan-African audiences, local media, and key industry partners.
This appointment underscores Emirates’ continued investment and commitment to the African continent. It also aligns with APO Group’s stated mission of pioneering the future of communication and serving as a crucial channel for Africa’s voices on the global stage.
Source: African Publicity
