On August 5, 2025, Procus Ghana Ltd, manufacturers of Kivo products, announced the signing of renowned Ghanaian chef Abena Amoakoa Sintim-Aboagye, popularly known as Chef Abbys, as the brand ambassador for their Kivo range, which includes Kivo Hot Pepper, Kivo 4-in-1 Gari Soaking Mix, Kivo Non-Dairy Creamer, Kivo Ginger Powder, Kivo Curry Powder, and Kivo Baked Beans. The announcement, made at Procus’ Head Office in Tema, marks a significant step in Kivo’s mission to elevate Ghanaian food culture through quality, nutrition, and authenticity.
Chef Abbys, celebrated for her innovative recipes and relatable persona, aligns with Kivo’s values of authenticity and creativity. Evans Kwofie, Marketing Head at Procus Ghana Ltd, stated, “Chef Abbys represents a new wave of culinary leadership rooted in authenticity, creativity, and innovation, which aligns perfectly with the Kivo brand.” Chef Abbys expressed her excitement, saying, “I’m truly honored to join hands with Kivo! As a chef, my passion lies in celebrating rich African cuisines… That is what Kivo Products stands for, and this partnership will bring it to life.”
The partnership follows Kivo’s history of collaborating with high-profile ambassadors like actress Nana Ama McBrown, footballer Mohammed Kudus, and Black Queens star Princella Adubea, reinforcing its position as a trusted brand in Ghana’s FMCG sector. Social media reactions, including posts from @Citi973 and @AmeyawTV, highlight enthusiasm for the collaboration, with fans like @Kweku_Ankomah suggesting Chef Abbys could inspire a signature spice line.
Source: African Publicity