LONGEVITY INC:HOW THE WELLNESS WORLD’S LATEST INVESTMENT FUND IS BETTING BIG ON THE QUEST FOR ETERNAL YOUTH

In the ever-evolving world of wellness, a new investment fund is set to shake things up. Clinique La Prairie, a renowned wellness group, has launched a new fund dedicated to supporting companies that are tapping into our growing obsession with living longer. The fund, which is focused on longevity and wellness, is set to supercharge…

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THE RISE OF THE ‘META FACE’: HOW AI IS REDEFINING BEAUTY STANDARDS AND CHALLENGING BRANDS TO CONFORM OR CHALLENGE

In the ever-evolving world of beauty, a new phenomenon is emerging that is set to revolutionize the way we think about beauty standards. Welcome to the age of the “meta face,” where artificial intelligence (AI) is redefining what it means to be beautiful. From AI-generated beauty pageants to hyper-perfectionism, the beauty industry is facing a…

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TURNING INTO LIVING DOLLS: WE REVIEW PAT MCGRATH’S GLASS SKIN MASK AND GET READY FOR A SURREAL BEAUTY EXPERIENCE

In the world of beauty, few products have generated as much buzz as Pat McGrath’s Glass Skin Mask. The legendary makeup artist’s latest creation promises to deliver a “glass-like” complexion, with a formula that combines the latest skincare technology with McGrath’s signature artistic flair. But does it live up to the hype? We put the…

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PUIG PERFUMES ITS WAY TO SUCCESS: BEAUTY CONGLOMERATE SEES 11% SALES JUMP IN 2024

Puig, the Spanish beauty conglomerate, has reported an impressive 11% jump in sales for 2024, driven largely by the continued boom in the fragrance market. The company’s fourth-quarter and full-year results showed a stronger performance, with sales reaching €2.53 billion, up from €2.28 billion in 2023. The fragrance division was the standout performer for Puig,…

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ROBOTS TAKE OVER THE BEAUTY INDUSTRY: HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONIZING THE WAY WE LOOK AND FEEL

The beauty industry is on the cusp of a revolution, and it’s not just about the latest makeup trends or skincare fads. Artificial intelligence (AI) is poised to transform the industry, influencing everything from product personalization to consumer engagement and supply chain efficiencies. But what will this mean for brands, and how will they adapt…

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ROBERT PATTINSON’S SECRET SENSE: HOW THE DIOR HOMME STAR’S UNIQUE OLFACTORY SYSTEM CHANGES THE WAY HE SMELLS THE WORLD

_ROBERT PATTINSON’S SECRET SENSE: HOW THE Robert Pattinson, the new face of Dior Homme, has revealed a fascinating secret about his sense of smell. In a recent interview with ELLE, Pattinson shared how his unique olfactory system, which he calls “scent dyslexia,” affects the way he perceives smells. From babies smelling like piglets to his…

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TRUMP TARIFFS: BEAUTY INDUSTRY BRACES FOR IMPACT

The beauty industry is on high alert as President-elect Donald Trump’s proposed tariffs threaten to disrupt global supply chains. With the tariffs looming, beauty brands must adapt quickly to stay competitive in a volatile trade landscape. The tariffs, which could be imposed as early as January 20, 2025, would significantly impact the beauty industry, particularly…

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