In a move aimed at strengthening Ghana’s tourism industry, renowned media personality and tourism advocate Abeiku Santana has been appointed Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA). This development is expected to boost Ghana’s efforts to become a premier destination for global travelers.
Abeiku Santana, known privately as Gilbert Abeiku Aggrey, brings a wealth of experience to his new role. As a certified tourism consultant, he has played a pivotal role in landmark tourism initiatives such as the highly successful “Year of Return” and “Beyond the Return” programs, which placed Ghana in the spotlight of the international tourism landscape.
With a master’s degree in Tourism Management from the University of Cape Coast and a master’s degree in Marketing Strategy from the University of Ghana Business School, Santana is well-suited for the position. His extensive experience in media, marketing, and tourism consultancy will undoubtedly be an asset in promoting Ghana’s rich cultural heritage and vibrant tourism industry.
As Deputy CEO, Abeiku Santana will work alongside CEO Maame Efua Houadjeto to spearhead innovative tourism campaigns, foster industry partnerships, and enhance Ghana’s appeal on the global tourism stage. His appointment is in line with President John Dramani Mahama’s vision to expand the tourism industry, create more job opportunities, and attract international investors.
Abeiku Santana’s new role is a testament to his dedication to promoting Ghana’s tourism sector. He has consistently used his media platforms to highlight the country’s diverse cultural heritage, vibrant festivals, and growing hospitality industry. As he takes on this new challenge, Santana is expected to bring his unique blend of creativity, passion, and expertise to the forefront of Ghana’s tourism development.
The appointment of Abeiku Santana as Deputy CEO of the Ghana Tourism Authority marks a significant milestone in Ghana’s efforts to position itself as a premier tourism destination. With his expertise and passion for tourism development, Santana is poised to make a lasting impact on Ghana’s tourism landscape.
As the tourism industry continues to grow and evolve, Abeiku Santana’s leadership will be crucial in shaping Ghana’s tourism strategy and promoting the country’s unique cultural heritage to the world. With his appointment, Ghana is one step closer to achieving its goal of becoming a leading global tourism destination.
The Ghana Tourism Authority is confident that Abeiku Santana’s expertise and passion for tourism development will be a valuable asset to the organization. As he settles into his new role, Santana is expected to hit the ground running, working tirelessly to promote Ghana’s tourism industry and attract more visitors to the country.
In related news, the Ghana Tourism Authority has announced plans to launch a series of innovative tourism campaigns aimed at promoting Ghana’s unique cultural heritage and vibrant tourism industry. With Abeiku Santana at the helm, the authority is confident that these campaigns will be a resounding success, attracting more visitors to Ghana and boosting the country’s tourism economy.
Source: Africa Publicity
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