Music producer Don Jazzy has announced the official signing of singer-songwriter LOVN to the Mavin Global family. The announcement was made via Don Jazzy’s official X (formerly Twitter) account, where he praised LOVN’s talent, resilience, and consistent work ethic.
According to Don Jazzy, LOVN is a distinguished product of the Mavin Academy, the label’s breeding ground for future Afrobeats superstars.
A Journey of Perseverance
Don Jazzy highlighted LOVN’s journey, noting that the artist’s path to stardom included appearances on major talent shows like Access The Stars and The Voice Nigeria. He stressed the importance of these public platforms for cutting through the competition.
“Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars,” Don Jazzy wrote.
He emphasized that LOVN is a “super talented artist that is ever ready to step up and put in the work” and used him as a prime example for aspiring artists:
“Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able to cut through all the various forms of content readily available for consumption. LOVN is a typical example of a super talented artist that is ever ready to step up and put in the work. (You can go and verify) He has been on multiple talent shows like. AccessTheStars and even TheVoice over the years and has never stopped showing up.”
The Mavin boss concluded by welcoming the new star: “It is time for The Supreme Mavin Dynasty to take it from here. Pls help me welcome @ThisLovn to Mavin Global.”
LOVN’s signing underscores Mavin’s strategy of fusing raw, undeniable talent with refined guidance to solidify its position in the global Afrobeats scene.
Street is not funny, sapa in the city
🎵- SORRY IM BUSY : @thislovn https://t.co/UzcXHqRuhz pic.twitter.com/IiNp7d5qDB
— SUPREMOS 🤍🐘 (@DONJAZZY) November 29, 2025
Source: Africa Publicity
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