M.A.D Solutions Partners with SongTools to Boost African Artists’ Digital Marketing

African music distributor, M.A.D Solutions, has announced a strategic partnership with SongTools, a U.S.-based music technology company, to expand access to digital marketing solutions for artistes and labels across the continent.

The collaboration will see SongTools’ suite of digital promotion tools— including one-click playlisting, automated ad placements, smart links, and real-time analytics — integrated directly into the M.A.D Solutions platform. This will allow artistes, managers, and record labels in Africa to run end-to-end marketing campaigns from a single dashboard.

“This partnership represents a major milestone in our global mission to democratise access to impactful marketing tools,” said Danny Garcia, CEO of SongTools. “M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”

M.A.D Solutions, one of Africa’s leading distribution companies, has worked with top artistes, including Simi, P-Square, Mercy Chinwo, 2nite Flavour, Liya, American rapper Dej Loaf, and global star, Akon.

The new integration is expected to simplify digital marketing processes for music professionals, particularly in a fast-evolving African market where online promotion is becoming increasingly central to music distribution.

“At M.A.D Solutions, our mission is to power the future of music,” said Bugwu Aneto-Okeke, CEO of M.A.D Solutions. “Through our label and services division, Engage, we’re proud to introduce Engage Pro — a cutting-edge digital marketing and playlisting solution developed in collaboration with SongTools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”

Source: African Publicity