The Chinese fashion community is mourning the sudden passing of Zhang Chun, a prominent influencer known online as Ni De Du Kou, who died following acute heart complications. She was 29 years old.
The news was confirmed by her mother following a funeral and cremation service held in Shanghai on Monday.
Circumstances of Death
According to family statements, Zhang Chun fell ill in the early hours of January 1, 2026. Although she was rushed to a nearby hospital, medical professionals were unable to stabilize her condition.
Her mother revealed that Zhang had an underlying heart condition. She also suggested that the influencer’s long-standing habit of staying up late and her demanding lifestyle may have been major contributing factors to the “sudden death” event.
From ‘Sneaker Goddess’ to Streetwear Icon
Zhang Chun first captured public attention in 2018. Her career milestones included:
- The Sneaker Goddess: She earned this title after sharing viral photos of her extensive trainer collection and perfectly coordinated streetwear outfits.
- University Image: Her “clean-cut student” aesthetic helped her stand out in the competitive local fashion scene.
- Entertainment Pivot: At the height of her fame, she surpassed one million followers and began performing at various high-profile hip-hop events.
A Career Marked by Turmoil
Despite her early success, Zhang’s life was increasingly defined by personal and financial hardship in recent years:
- Financial Ruin: Her self-founded fashion brand eventually collapsed, leaving her with massive debts and leading to a period of deep depression.
- Public Backlash (2024): In an attempt to clear her debts, Zhang joined an adult content platform. This move caused significant damage to her public image, resulting in the loss of many followers and a wave of intense online harassment.
- Health Revelations (2025): Last year, during an emotional livestream, she revealed she had contracted syphilis. She showed the camera severe skin ulcerations on her left arm, explaining that the illness had caused debilitating physical problems.
Final Tributes
Following the announcement of her cremation in Shanghai, an outpouring of tributes has flooded social media. While her later years were marked by controversy and struggle, many fans choose to remember her as a pioneer of the 2018 streetwear movement who brought a unique energy to the Chinese fashion landscape.
Source: Africa Publicity
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