The Macallan - Africa Publicity

The Macallan’s Double-Century Celebration: A Toast to Excellence with a Spanish Twist, as Whisky Maker Sets Sights on Ghana and West Africa in 2025

Joshua KwehDecember 24, 2024December 24, 202408 mins

The Macallan, one of the world’s most renowned whisky makers, is celebrating a major milestone in 2025 – its 200th anniversary. To mark this momentous occasion, the company is pulling out all the stops, with a series of events and releases that showcase its commitment to excellence and innovation. As part of its double-century celebrations,…

The Macallan Partners with Emeli Sandé for 200th Anniversary Celebration

africapublicityJune 22, 202403 mins

Renowned single malt Scotch whisky brand, The Macallan, has teamed up with Scottish singer-songwriter Emeli Sandé to mark its 200th anniversary. The campaign, titled “Roots,” honors the heritage of the Speyside distillery while looking towards its future. Sandé, who grew up near The Macallan Estate in Aberdeenshire, has composed a new song, “Roots,”…