Ghana Television’s ‘What Do You Know’ Program Seeks Urgent Sponsorship

Ghana Television’s ‘What Do You Know’ Program Seeks Urgent Sponsorship

The longstanding host of Ghana Televison’s renowned quiz programme ‘What Do You Know?’, Dan Afari Yeboah, has made an earnest appeal to the public and corporate entities for financial support to ensure the continuity of the show.

During a recent homecoming event for past contestants over the weekend, Mr. Afari Yeboah highlighted the financial challenges the programme faced, stressing the importance of consistent backing to sustain its operations and preserve its legacy.

He urged businesses and individuals to step forward, noting that their contributions would not only keep the programme alive but also promote education and intellectual engagement among Ghanaians.

As one of the longest-running television programmes in Ghana, ‘What Do You Know?’ has become a staple in the country’s broadcasting history. Since its inception over four decades ago, the show has entertained, and educated millions of viewers by promoting general knowledge through its competitive format.

Mr Afari Yeboah disclosed that the programme continued to grapple with financial instability due to a lack of sponsorship. “We’ve operated for close to 10 years without any financial backing from sponsors. It’s unfortunate, and it’s exasperating. We’ve relied solely on support from GBC, which is state-sponsored, but GBC itself is facing financial challenges,” he lamented.

Significance

He emphasised the programme’s significance and potential, citing its ability to bring together old contestants and foster a sense of community. “The homecoming has shown us that this programme has a large following, and can generate support. We invite past contestants to contribute financially or otherwise to ensure the program’s continuation,” he added.

Despite the challenges, Mr. Afari Yeboah remained optimistic, proposing that the programme be expanded to at least three or four events per year. “We have a large army of old contestants, and this programme should not be a one-off. We need external financial support to take it to the next level,” he reiterated.

He appealed to potential sponsors and past contestants to support the programme, ensuring its legacy and continued impact on Ghanaian society.

Revitalising the programme

Emmanuel Bright Atokoh, a former “What Do You Know” contestant and founder of the University of Cape Coast’s “What Do You Know” club, shared his thoughts on revitalizing the iconic GBC programme.

Atokoh, also Head of Chambers at EBA Law Consort, sponsored the “What Do You Know” homecoming event, which brought together past contestants.
“We need to generate interest in the programme again. The exposure ‘What Do You Know’ offers makes you stand out wherever you go,” he indicated. He attributed the programme’s decline to waning interest and lack of sponsorship.

To address this, Atokoh proposed quarterly homecoming events to sustain interest. This, he said, must involve younger generations to broaden their knowledge horizons. Atokoh praised Twellium Industrial Company, producers of Verna Mineral Water and biscuits, for setting the pace in supporting the programme.

Winner

Samuel Asiedu, an avid reader and a knowledge enthusiast, took top honours at the GBC “What Do You Know” homecoming contest. He attributed his success to his love for reading, saying “Reading is my secret. I read anything, any subject, to know more.”

A 20-year hiatus from the programme didn’t hinder Asiedu’s performance. “I’ve continued reading, and it paid off,” he said. He acknowledged initial anxiety but gained confidence as the contest progressed.

He emphasized the programme’s significance, “What Do You Know” encourages knowledge expansion and rewards curiosity.” Asiedu highlighted the programme’s main challenge: sponsorship. “Attractive prizes will encourage corporate institutions to support the programme.” He praised the program’s ability to attract diverse knowledge seekers.

“What Do You Know” is a magnet for those seeking knowledge. It assesses your reading, motivating you to continue learning.” Asiedu advised youth to leverage technology to expand their knowledge.

“Take advantage of information on your phone. It’s not just for fun; it’s for education.” The contest saw six contestants vie for top honours. They included Samuel Asiedu (Winner), Cephas Wiafe-Nimako (1st Runner-up), Emmanuel Abanga (2nd Runner-up), Kafui Atsutse, Dr. Benjamin Toboh, Maclean Amoama, Madam Diana Asamoah. All contestants received prizes, celebrating their dedication to knowledge.