Beauty
Get Ready to Nail It: The Top 5 Nail Trends Taking Over in 2025
As the fashion world continues to evolve, one thing is certain: nail trends are about to get a whole lot more exciting. From the...
Kayali Fragrance Line Gets New Ownership: Co-Founder Mona Kattan and General Atlantic Acquire Brand
In a significant development in the beauty industry, Kayali, the popular fragrance line, has been acquired by its co-founder, Mona Kattan, and private equity...
The Beauty Industry’s Shocking Slowdown: What’s Behind the Decline and How Can Brands Recover?
The beauty industry has long been considered a recession-proof market, with consumers continuing to shell out big bucks for skincare, haircare, and makeup products...
The Lip Savior: Why ELLE Editors Are Obsessed with the Summer Fridays Lip Butter Balms
As the seasons change and the weather warms up, many of us are left dealing with the pesky problem of dry, chapped lips. But...
February 2025 Hottest Beauty Launches: Don’t Miss Out on These Game Changing Products from T3, Victoria Beckham Beauty, and More
The world of beauty is always evolving, and this February is no exception. With a plethora of exciting new launches hitting shelves, it can...
Hair Trends of 2025: Say Goodbye to Middle Parts and Hello to Smooth Bangs
The fall/winter 2025 runway shows at New York Fashion Week have officially kicked off, and with them, a plethora of hair trends that are...
Adore Beauty Embarks on Ambitious Retail Expansion: 25 New Stores to Open Across Australia by 2028
In a major move to expand its presence in the Australian beauty market, online retailer Adore Beauty has announced plans to open 25 new...
Cynthia Erivo’s Radiant Critics Choice Look How to Recreate Her Dewy Rain Inspired Makeup
Actress Cynthia Erivo stunned on the Critics Choice red carpet with a dewy, radiant makeup look that was inspired by the rain-soaked streets of...
Jacquemus Joins Forces with L’Oréal: Luxury Fashion Brand Enters Beauty Market with Major Partnership
In a major move that is set to shake up the beauty industry, luxury fashion brand Jacquemus has announced a partnership with L'Oréal. The...
Paint the Town Red ELLE Beauty Editors Reveal Their Favorite Red Lipsticks for Valentines Day
With Valentine's Day just around the corner, it's the perfect excuse to treat yourself to a new red lipstick. But with so many options...
The Beauty Paradox on why drugstore Failed to Become the Go-To Destination for Cosmetics
In the early 2010s, American pharmacies like CVS, Walgreens, and Rite Aid set out to revolutionize their stores by transforming them into beauty destinations....
Tate McRae Teams Up with Childhood Favorite Neutrogena: Pop Singer Stars in Latest Hydro Boost Campaign
In a move that's sure to delight fans and skincare enthusiasts alike, pop singer Tate McRae has been announced as the new face of...
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