Bright W. Ladzekpo has been honoured as Media Leader of the Year for his passionate leadership and innovative skills in the media industry. The Media Agency of the Year Award was also conferred on PHDG, where he has served as Managing Director and CEO for over a decade.
The trophy presentation was conducted by Mr. Charles Opoku Mensah, head of PR and Communications at the Ghana Investment Promotion Centre (GIPC), and Mr. Gideon Raji, CEO of Global Ovations, organizers of the 4th National FMCG Summit and Awards, hosted by the Accra Marriott Hotel in Ghana.
In his reaction to the award, Ladzekpo stated, “There is still a lot of work to be done by marketing communications practitioners in supporting local and indigenous FMCG brands. It may interest you to know that there are no African FMCG brands listed in the top 10 ranking of the Most Admired Brands category of the 2025 Brand Africa 100 survey report recently published by Geopoll.”
He emphasized, “So, there’s an urgent need for purposeful thinking and propositions for how marketing and advertising industry leaders from Africa could be more deliberate in building local and indigenous brands to become highly visible, purposeful, and admired.”
Ghana’s Fast-Moving Consumer Goods (FMCG) sector is entering a new phase of opportunity. With inflation easing, relative currency stability, and renewed investor confidence, brands now have room to innovate, scale, and lead with purpose.
With nearly three decades of professional experience driving transformational growth and market leadership for businesses and brands in West Africa, Bright W. Ladzekpo has worked with FMCG marketing leaders at SABMiller, ABInBev, Diageo, SC Johnson, PZ Cussons, and Unilever to build iconic brands, launch new products, and execute innovative media campaigns.
As an industry thought leader passionate about tracking technological trends and building capabilities for people, Ladzekpo sees the digital transformation of operational processes to enhance productivity and profitability as the way forward in an era driven by Artificial Intelligence.
He was also recognized for his outstanding leadership, corporate management performance, and resilience at the 7th Ghana Industry CEO Awards in November 2024 as the Most Respected CEO in the Advertising Industry.
Source: African Publicity
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