Two-time GRAMMY-nominated Afrobeats sensation Asake has officially launched his 2025 music journey with the release of his much-anticipated single and music video, “Why Love?” The Nigerian superstar, known for his raw, rhythmic vocals and genre-defining productions, delivers this latest offering through his independent label, GIRAN REPUBLIC.
Dubbed “Mr. Money with the Vibe,” Asake brings his signature fusion of atmospheric Afrobeats and soulful melodies to “Why Love?”, a track that sets the tone for the new year. The music video features the stunning India Love Westbrooks as Asake’s love interest, with the two exuding effortless chemistry as they flaunt diamond-stacked jewelry, matching army fatigue outfits, and intricate tattoos. Shot with a cinematic feel, the video captures them in a sleek sports car, surrounded by surveillance cameras—unbothered and living in the moment.
The visual also serves as a fashion statement, with Asake debuting pieces from his upcoming unisex clothing line, GIRAN, further cementing his influence beyond music.
Following his recent GRAMMY nomination for Best African Music Performance, Asake continues to push the boundaries of Afrobeats. Speaking about the track, he shared, “‘Why Love?’ is the perfect anthem for anyone—whether you’re in love, navigating a situationship, newly single, or just enjoying life. It’s all about living in the moment.”
With “Why Love?”, Asake reaffirms his place as one of Africa’s biggest musical forces. The single is now available on all streaming platforms. For updates on upcoming projects, follow Asake on Instagram @asakemusic.
Source: African Publicity
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