By Sani Koroma
Vienna, Austria – Sierra Leonean author, Human Rights, Social and cultural advocate, Alpha Amadu Jalloh took center stage at the Pulaaku Vienna event on 14th and 15th November 2025, captivating audiences with his compelling insights on how Pulaaku, the Fulbe code of conduct, remains a vital force in today’s globalized world. The two-day conference brought together scholars, leaders, and cultural enthusiasts to explore the enduring relevance of Fulbe traditions and values.
Mr. Jalloh, who earlier this year received the African Renaissance Leadership Award in Nairobi, spoke passionately about how Pulaaku has guided Fulbe communities for centuries, helping them maintain social cohesion, moral integrity, and dignity while navigating the challenges of globalization.
“Pulaaku is not a language, nor merely a set of customs. Pulaaku is a skin colour, a shared identity, and a moral compass. It has guided the Fulbe people through centuries of migration, trade, and social change, allowing us to integrate globally while retaining our dignity and honor,” said Alpha Amadu Jalloh.
He stressed the urgent need for international organizations such as UNESCO to actively promote and preserve cultural heritage. “Every language, every tradition carries the wisdom of generations. Ignoring them risks losing vital knowledge that can unite humanity in respect, justice, and understanding,” he added.
│ “In our fast-moving world, globalization should not erase cultural roots. International organizations must intervene to help societies preserve and share their heritage. When cultures meet at the centre, we can build a world of understanding and fairness for all.” – Alpha Amadu Jalloh
Pulaaku Vienna featured panel discussions, workshops, and cultural performances, highlighting how Fulbe traditions have evolved without losing their essence. Mr. Jalloh’s presentation explored the practical applications of Pulaaku, including leadership, conflict resolution, and community advancement, demonstrating how ethical and cultural values can strengthen global citizenship.
│ “Pulaaku teaches patience, discipline, and honor. These values are universal, offering lessons for leaders and communities across the globe.” – Alpha Amadu Jalloh
Conference attendees praised Mr. Jalloh’s perspectives, describing his call for international support of cultural preservation as both timely and essential. Many emphasized the importance of blending traditional wisdom with contemporary challenges to promote ethical leadership and global cooperation.
The two-day event concluded with a renewed appreciation for the Fulbe’s enduring cultural legacy. Pulaaku Vienna 2025 reinforced the message that cultural heritage is not a relic of the past but a dynamic force capable of shaping a more just, respectful, and interconnected world. Through his insights, Alpha Amadu Jalloh reminded participants that meaningful global progress must honor and incorporate the wisdom embedded in cultural traditions.
