TrenduppX Masterclass Empowers Over 200 Aspiring Creators Ahead of 5th Trendupp Awards

As a lead-up to the 5th edition of the Trendupp Awards, Trendupp Africa, in collaboration with top creators and the Office of the Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, trained over 200 aspiring creators and influencers at the TrenduppX Masterclass on July 5, 2025, in Lagos.

Attracting over 3,000 registrations from across Nigeria, 200 aspiring creators were shortlisted for the event, themed “AUDACITY – The Place of Boldness in Content Creation.” Hosted by Pelumi Olawuni (@abikeshugaa), the masterclass offered power-packed sessions combining knowledge-sharing, networking, and deep industry insights across multiple creative sectors.

Mr. Tiwalola “TJDotts” Olunubi, Founder/CEO of DottsMediaHouse and Trendupp Africa, described the event as a key initiative to empower content creators and influencers. “The TrenduppX Masterclass ties directly to our mission of recognizing and supporting the audacious, creative work of content creators and influencers across the continent. One of the things we have done over 10 years at DottsMediaHouse is to support the creators’ economy by bridging the gap between creators and brands, giving them campaigns to thrive,” he said.

The masterclass, a precursor to the Trendupp Awards on Sunday, July 13, 2025, was created in 2024 to address questions from aspiring creators. “Every month, we train 50 people, giving them the needed tools and insights to help them become a Force in their niche. This is a larger expression, being a pre-event to the 5th edition of Trendupp Awards, allowing participants to meet their favourite creators and learn about navigating the industry,” TJDotts added.

Masterclass Highlights

The masterclass was divided into two key segments:

• Panel Session: Featuring influential thought leaders like Ayo Ishola (@TheVisualAdvocate, Creative Director of Trendupp Africa), Bright Esagbodjie (Business Lead at DottsMediaHouse), and Sulaiman Adebayo (@PoojaMedia, Photo/Sport Journalist), this segment addressed pressing questions, sharing candid experiences and insights on boldness in the creative industry.

• Workshop: Renowned creators, including @BeautyTukura (Lifestyle Niche), @HusbandMaterial_hm (Podcast Niche), @AmazingKlef (Creative Arts Niche), and @OmoyeCooks (Food Niche), provided exclusive guides, tips, and insider strategies for building sustainable and standout personal brands online.

Hon. Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, delivered a keynote speech emphasizing Lagos State’s commitment to the creator economy. “Lagos State remains deeply committed to growing the creators’ economy by providing the right platforms, policies, and support for our talented youths to thrive. The TrenduppX Masterclass aligns perfectly with our vision,” he said. Impressed by the participants’ audacity, Aregbe supported selected attendees with a total of two million naira.

Mr. Sam Ochoma, CEO of The Hook Ent., further rewarded a participant with a life-changing opportunity to join a feature-film production by The Hook Ent. All participants received certificates of participation, marking their role in a movement redefining content creation and influencer marketing in Africa.

About TrenduppX and Trendupp Awards

Launched in 2024, the TrenduppX Masterclass bridges the gap between aspiring digital creatives and established voices in the content creation ecosystem. The 5th Trendupp Awards, organized by Trendupp Africa in partnership with DottsMediaHouse, will celebrate Africa’s most audacious digital creatives on July 13, 2025. Winners will receive the iconic gold statuette and significant recognition for their contributions to the creative landscape.

The awards are supported by sponsors and media partners, including Pepsi, Sycamore, Tramango, Trace TV, MTVBase, Africa Magic, POP Central TV, CoolFM, Brand Communicator, Ameyaw Debrah, TheCable, MediaRoomHub, LegitNG, and BlackDrum TV.

For updates and to relive moments from the TrenduppX Masterclass, follow @thisistrendupp on social platforms and visit www.thisistrendupp.com.

Source: African Publicity