Nigerian Afrobeats heavyweight Tiwa Savage has dropped her latest single, “You4Me,” ushering in a soulful vibe just in time for summer. The track, released via EMPIRE, marks her first lead single of the year and sets the tone for her upcoming fourth studio album, “This One Is Personal,” expected later in 2025.
A New Direction
Known for her genre-blending prowess, Tiwa leans heavily into her R&B roots with “You4Me,” a move that feels like a natural evolution for the artist who has long cited ’90s R&B as a core influence. The song fuses nostalgic elements with a contemporary Afrobeats-R&B bounce, creating a smouldering groove that’s perfect for intimate settings.
A Lush, Romantic Anthem
“You4Me” is a lush, romantic anthem that samples Tamia’s 1998 classic “So Into You.” Produced by Tiwa’s frequent collaborator Mystro, the song features Tiwa’s buttery vocals gliding over the production, channelling the satin tones of Brandy and the emotional candour of Mary J. Blige. The lyrics capture the exhilarating rush of new love, with lines like “I really like what you’ve done to me, I can’t really explain it, I am so into you.”
A Deliberate Shift
The track follows Tiwa’s recent collaboration, “Commitment” with UK R&B star Craig David, a sultry duet that also leaned into R&B territory and resonated with Nigerian fans nostalgic for Craig’s early 2000s hits. Together, these releases signal a deliberate shift for Tiwa as she prepares her next album, which she describes as deeply introspective.
A Personal Project
In a teaser for “This One Is Personal” shared on April 21, 2025, Tiwa delivered spoken word poetry, hinting at a project that’s both personal and emotionally charged. With a career spanning over a decade, Tiwa has made history as the first Nigerian artist to perform at King Charles III’s coronation in 2023 and recently received the Media Icon Award from Forbes Africa in 2025 for her impact on music and culture.
Conclusion
“You4Me” underscores Tiwa’s enduring influence as a trailblazer in African music. With her versatility and genre-bending sound, she continues to redefine Afrobeats and position herself as a global force. As Tiwa Savage prepares to deliver her most personal project yet, fans can expect more exciting music and performances from the Nigerian icon.
Impact on the Music Industry
The release of “You4Me” is expected to have a significant impact on the music industry, particularly in the Afrobeats and R&B genres. Tiwa’s soulful sound and romantic lyrics are sure to resonate with fans around the world, and her collaboration with Mystro and sampling of Tamia’s classic track will likely inspire other artists to experiment with similar sounds.
What’s Next?
As Tiwa Savage continues to promote “You4Me” and prepare for her upcoming album, fans can expect more exciting music and performances from the Nigerian icon. With her talent, versatility, and dedication to her craft, Tiwa is poised to continue making a significant impact on the music industry and solidifying her position as a global force.
Fan Reaction
Fans have been eagerly awaiting Tiwa’s new music, and the response to “You4Me” has been overwhelmingly positive. The song’s soulful sound and romantic lyrics have resonated with fans, and Tiwa’s genre-bending sound has been praised for its innovation and creativity. As Tiwa continues to push the boundaries of Afrobeats and R&B, fans can expect more exciting music and performances from the talented artist.
Source: Africa Publicity
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