TIKTOK’S E-COMMERCE EMPIRE UNDER SIEGE: RIVALS CIRCLE AS PLATFORM’S FUTURE HANGS IN THE BALANCE
TikTok’s phenomenal success in turning viral content into a major revenue driver through e-commerce has not gone unnoticed. As the platform’s future remains uncertain, its rivals are circling, eager to replicate TikTok’s winning formula of blending shopping and entertainment. Instagram, YouTube, and WhatNot are just a few of the platforms looking to capitalize on TikTok’s…