Leveraging Streaming Platforms for African Music Marketing
Ayra Starr and Sarkodie Source: Africa Publicity In the bustling streets of Lagos, Nigeria, the rhythmic sounds of afrobeats reverberated through the air, blending with the honks of cars and the chatter of pedestrians. At the heart of this vibrant city, a young artist named Chima sat in a small studio, his fingers lightly tapping…