CHINA’S RED APP RISES AS TIKTOK ALTERNATIVE: WHAT YOU NEED TO KNOW ABOUT THE PLATFORM WARMING THE HEARTS OF CREATORS
As the threat of a US ban looms over TikTok, creators are increasingly turning to Xiaohongshu, a Chinese social media app known as Red in the West. With its similar short-form video format and e-commerce features, Red is emerging as a viable alternative to TikTok. But what exactly is Red, and is it the right…