Tag: LUXURY BRANDS

As the world celebrated the arrival of the Year of the Snake, luxury brands were keen to tap into the festive spirit with their Chinese New Year campaigns. However, with consumer confidence remaining low in China, the tone of these campaigns was more muted than in previous years. Which brands struck the right tone, and…

The luxury market is facing an unprecedented slowdown, leaving high-end brands scrambling to adapt to the changing landscape. As the global economy continues to experience uncertainty, luxury consumers are becoming increasingly cautious with their spending habits. In this survival guide, we delve into the key questions on everyone’s mind: when will the slowdown end, how…