The Rise of the Employee Influencer: How Brands are Tapping into the Power of Authenticity
In a move that’s being hailed as a game-changer in the world of marketing, brands are increasingly turning to their own employees as influencers. Gone are the days of hyper-polished influencers and #sponsored saturation, as companies seek out a more authentic voice to connect with their customers. This shift in strategy is driven by a…