The Beauty Industry’s Shocking Slowdown: What’s Behind the Decline and How Can Brands Recover?
The beauty industry has long been considered a recession-proof market, with consumers continuing to shell out big bucks for skincare, haircare, and makeup products even in times of economic uncertainty. But recent sales reports from the four biggest beauty conglomerates – L’Oréal, Estée Lauder, Procter & Gamble, and Unilever – have revealed a shocking slowdown…