What does the future of marketing African tourism to Europe look like?
Africa’s tourism industry has always been a major contributor to the continent’s economic growth, thanks to the unrivalled cultural experiences, stunning landscapes and one-of-a-kind wildlife safaris. Statista estimates that it contributed 5.9% to Africa’s GDP in 2022, up from 4.4% the previous year. As the world goes back into normalcy post-pandemic, Africa’s tourism numbers will…