Fear of God Athletics Partners with adidas to Launch New Overtime Elite Team

Fear of God Athletics, in collaboration with adidas, has unveiled its new partnership with Overtime Elite (OTE), introducing the league’s eighth team, Team Athletics. This marks a significant step in Fear of God’s commitment to fostering the next generation of athletes. “Fear of God has always drawn inspiration from, and been guided by the spirit…

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Adidas Basketball and UNDFTD Launch New Jabbar OG Collection, Honoring Kareem Abdul-Jabbar’s Legacy

Today, Adidas Basketball reveals fresh colorways for the Jabbar OG Collection, a tribute to NBA legend Kareem Abdul-Jabbar’s iconic style. Known for its influential presence in streetwear and sneaker culture, UNDFTD will lead the storytelling for this launch, connecting basketball’s legacy with modern fashion. The Jabbar OG Collection’s new designs retain the original aesthetic, showcasing…

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