Today, Rolling Stone announced its return to Austin with the second-annual Future of Music showcase, presented by the leading online marketplace, StockX.
Quickly established as a marquee showcase of the South by Southwest® (SXSW®) music festival, the four-night concert series will celebrate the sounds of tomorrow, spanning genres and inspired by the spirit of SXSW. Performances by Peso Pluma, Teezo Touchdown, Young Miko, Flo Milli, Uncle Waffles, Faye Webster, and more will kick off Tuesday, March 12, and run through Friday, March 15.
“We’re thrilled to return to SXSW with this incredible line-up,” said Gus Wenner, CEO of Rolling Stone. “The Future of Music showcase brings our pages to life and honors the artists shaping the music of tomorrow – in all genres, all over the world.”
“We’re leveraging SXSW’s Future of Music showcase to connect with our community offline and give artists the chance to reach our global audience,” said Jerry Gaines, StockX’s Sr. Director of Brand Marketing. “In partnership with Rolling Stone, we’ll spotlight the Future 25 and further celebrate the trailblazing artists shaping the future of music.”
The Future of Music concert series coincides with Rolling Stone’s Future of Music print issue on newsstands in April. The showcase includes talent featured in the second annual Future 25 list, highlighting the artists who have the Rolling Stone staff most excited about the future of music in 2024 and beyond.
Thursday, March 14, will feature an opening performance by Preacher, presented by ~POURRI, followed by special guest Pheelz. Throughout the night, guests can enjoy specialty cocktails by BACARDI®.
The inaugural Future of Music showcase, which took place last year, hosted 12,000 attendees over four consecutive nights and featured a 24-artist roster. Notable talent included Coco Jones, Chloe Bailey, Mariah the Scientist, SABA, and Cuco.
The Future of Music showcase is open to all SXSW badge holders and the public. Please note that badge holders will receive priority admission, and the general public is on a first-come, first-served basis Doors open daily at 5:30 PM. Please RSVP HERE.
In support of mental health initiatives in the music industry, Rolling Stone and Hi How Are You will display merchandise and the iconic mural painted by Daniel Johnston.
Rolling Stone journalists will report live throughout March 12-15, bringing readers the latest news and festival updates from the festival. Visit RollingStone.com and @rollingstone on Instagram, Twitter, TikTok, and Facebook for the latest updates and announcements.
Source: Ameyawdebrah
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