The world’s largest hip-hop festival, Rolling Loud, celebrated its 10-year anniversary in style, with a monumental three-day event that will go down in hip-hop history. The festival, which took place in Miami, featured a star-studded lineup, surprise guests, and unforgettable performances that left fans in awe.
The final day of the festival saw Playboi Carti close out the weekend with a thrilling set, previewing tracks from his highly anticipated third album, I Am Music. The Amazon Music stage was packed as Carti teased a new track with The Weeknd and another produced by Metro Boomin, sending the crowd into a frenzy.
Rolling Loud co-founders and CEOs Matt Zingler and Tariq Cherif were spotted watching the set, celebrating the close of a successful weekend. The duo has built Rolling Loud into a cultural phenomenon, with a reputation for delivering unforgettable experiences that bring hip-hop fans together from around the world.
Throughout the weekend, fans were treated to surprise guests and performances, including Lil Baby bringing out Central Cee and 42 Dugg, Denzel Curry bringing out Ferg, TiaCorine, and Lazer Dim700, and Rich The Kid bringing out Quavo. Other notable performances included Bryson Tiller, Polo G, Shaboozey, and more.
The festival also featured interactive activations, including a sensory photo opportunity with Febreeze, a basketball court sponsored by Sprite, and a graffiti experience hosted by Snipes. Fans could also test out their skateboarding skills at the Redbull-sponsored skatepark and enjoy drink offerings at the Jack Daniels ‘Jackin for Beats’ activation.
For those who couldn’t make it to Miami, Rolling Loud offered a livestream of the festival on Amazon Music, Twitch, and Prime Video, featuring exclusive artist interviews and behind-the-scenes footage.
Rolling Loud’s 10-year anniversary festival was a testament to the brand’s dedication to hip-hop culture and its commitment to delivering unforgettable experiences. With its booming fashion and merchandising business, thriving media and production arm, and unprecedented web3 model, Rolling Loud has cemented its position as the world’s largest and most respected hip-hop festival.
Source: Africa Publicity
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