Martell and Davido Launch Swift Remix Challenge for Emerging Nigerian Artists

On July 24, 2025, Martell, a 300-year-old French cognac house, and Afrobeats superstar Davido launched the Swift Remix Challenge, a groundbreaking initiative to spotlight Nigeria’s emerging artists. Described as a cultural movement, the challenge invites aspiring musicians to remix Davido’s fan-favorite track “Anything,” offering a chance to perform live with him in front of thousands.

How to Participate

To enter the Swift Remix Challenge, running until August 4, 2025, participants must:

1. Tap “Remix Audio” and select “Use Audio” on the designated platform.

2. Record a verse immediately following the song’s hook.

3. Include “Martell” in the lyrics.

4. Share the remix on their social media feed with the hashtag #SwiftRemixChallenge.

5. Tag @MartellOfficial and @Davido.

The challenge eliminates barriers, focusing on raw talent and bold ambition, with the winner earning a live performance opportunity alongside Davido. Social media posts reflect excitement, with fans and artists already sharing entries.

Cultural and Global Impact

The Swift Remix Challenge aligns with Martell’s “Be The Standout Swift” campaign, celebrating Afrobeats’ global rise and Davido’s decade-long influence. Afrobeats, evolved from Fela Kuti’s Afrobeat, has become a cultural force, and this initiative underscores Martell’s commitment to empowering the next generation of African talent. Davido, a Grammy-nominated artist with over 2 billion streams, embodies this ethos, having defied conventions to elevate Afrobeats worldwide.

Martell, operating in Nigeria under Pernod Ricard since 2012, is renowned for its boldness and craftsmanship, with distribution hubs in Lagos, Abuja, and Port Harcourt. The brand’s partnership with Davido, its ambassador since 2021, reflects a shared vision of breaking boundaries and fostering cultural connections.

The Swift Remix Challenge is a call to action for Nigeria’s emerging artists to reimagine “Anything” and seize a transformative opportunity. Follow the movement at @martellnigeria and join the conversation with #SwiftRemixChallenge and #MartellNG.

Source: African Publicity