Unilever Ghana PLC, the leading manufacturer of household consumable products in Ghana, has brought back onto the market its iconic Lifebuoy Carbolic Soap.
The relaunch with the campaign theme, “AnigyeƐ aba, Lifebuoy Carbolic asan aba”, was marked by vibrant celebrations in Madina Market on 22nd November with the Unilever Ghana team painting the market red.
Excited shoppers and customers welcomed back Lifebuoy Carbolic Soap while taking home free branded premiums and discounted packages.
Lifebuoy Carbolic Soap, affectionately called “Guardian Soap” by customers who have come to love the brand, has been a trusted household remedy for over five decades.
The bright red tried-and-tested bar soap offers superior germ protection, effectively combating skin diseases and infections. The soap’s simple, unwrapped design and affordability makes it a perfect fit for families across Ghana, particularly among nursing mothers, hardworking artisans, and families who rely on its powerful cleansing properties.
“We are incredibly excited to bring back Lifebuoy Carbolic to the Ghanaian market,” said Mr. Frederick Asare, Marketing Manager for Skin Cleanse at Unilever Ghana PLC. “This soap holds a special place in the hearts of many Ghanaians, and we are confident that many are excited by its return.
The hardness of the bar has been improved, while maintaining the soap’s superior germ-fighting qualities, ensuring that every Ghanaian household can stay protected.”
The relaunch event in Madina Market saw Unilever Ghana PLC employees, including Managing Director, Mr. Chris Wulff-Caesar, joining hands with the market community to celebrate the return of Lifebuoy Carbolic Soap amidst singing, drumming, and dancing.
According to the Customer Development Director, Mr. Joel Boateng, “We’re excited about this reintroduction of Lifebuoy Carbolic, and just being here with everyone in Madina Market reminds us that it’s really about the customers who have found delight in this product.
As an affordable brand, Lifebuoy Carbolic has had a rich heritage among our customers, and we look forward to even more excitement in the future.”
Unilever is committed to bringing Lifebuoy Carbolic to every corner of Ghana, ensuring its availability in markets and corner stores nationwide.
Lifebuoy Carbolic is a trusted symbol of protection with a legacy of guaranteed hygiene. Its unique fragrance is a reassuring reminder of its germ-fighting power, offering peace of mind to families from all walks of life. Users can experience the unforgettable protection of Lifebuoy Carbolic.
Source: Ameyawdebrah
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