Kendrick Lamar Reflects on Hip-Hop’s Legacy Ahead of Super Bowl Halftime Show

Hip-hop icon Kendrick Lamar took center stage at the Apple Music Super Bowl LIX Halftime Show Press Conference in New Orleans, where he shared insights on his journey, the evolution of rap, and the challenge of condensing 15 years of music into a 13-minute set.

During the discussion with Apple Music’s Ebro Darden and Nadeska Alexis, Kendrick emphasized the importance of authenticity, describing his rise from Compton’s mixtape scene to the world’s biggest stage. “A lot of people don’t see the story before the glory,” he said, recalling how he built his career through underground performances.

A Celebration of Hip-Hop’s Artistry

Lamar, who is the first solo rapper to headline a Super Bowl Halftime Show, highlighted how rap has evolved into a recognized art form. “People think it’s just rap, but it’s not. This is a true art form,” he said, adding that winning GRAMMYs for “Not Like Us” as Record of the Year and Song of the Year was a major step in showcasing rap’s depth.

The Challenge of Crafting a 13-Minute Setlist

With a massive catalog spanning classics like good kid, m.A.A.d city to Mr. Morale & The Big Steppers, Kendrick acknowledged the difficulty of condensing his legacy into just 13 minutes. “You gotta smack this shit down all the way,” he said, noting that he wants to bring raw L.A. energy to the performance.

Honoring Culture on the Biggest Stage

Lamar also spoke about the deep connection between New Orleans and Black culture, emphasizing how his identity naturally shapes his music. “I can’t sugarcoat it. I can’t downplay it,” he said. “If the world can’t accept that, then so be it.”

A Special Moment with SZA

Set to share the stage with SZA, Lamar expressed admiration for her journey, recalling her dedication in the studio. “She’s always had it,” he said. “To see it now, magnified, it’s amazing.”

As he prepares to make history on Sunday, Kendrick Lamar’s commitment to authenticity, storytelling, and hip-hop’s legacy remains at the forefront. With excitement building, fans can expect a powerful, culture-defining performance at Super Bowl LIX.