In a significant development in the beauty industry, Kayali, the popular fragrance line, has been acquired by its co-founder, Mona Kattan, and private equity firm General Atlantic. The deal marks a new chapter for the Dubai-based brand, which has gained a loyal following worldwide for its unique and alluring scents.
As part of the agreement, Kattan and General Atlantic will acquire the stake held by TSG Consumer Partners, which has been invested in Kayali since 2017. The move is seen as a strategic one, allowing Kattan to regain control of the brand she co-founded, while also bringing in a new partner with deep resources and expertise.
Kayali has been a standout in the fragrance market, known for its innovative blends and sleek packaging. The brand has gained a significant following among beauty enthusiasts and influencers, who appreciate its unique approach to perfumery. With this new ownership structure, Kayali is poised to continue its growth trajectory, expanding its product line and reach into new markets.
Mona Kattan, who co-founded Kayali with her sister Huda Kattan, expressed her excitement about the new partnership. “I’m thrilled to be working with General Atlantic, a firm that shares our vision for Kayali’s future,” she said. “This partnership will enable us to take Kayali to the next level, while staying true to our brand’s DNA and values.”
General Atlantic, a leading global growth equity firm, has a strong track record of investing in consumer brands. The firm’s investment in Kayali is seen as a vote of confidence in the brand’s potential for growth and expansion. “We’re delighted to partner with Mona and the Kayali team,” said a spokesperson for General Atlantic. “We believe in the brand’s unique value proposition and look forward to supporting its continued success.”
The acquisition is also seen as a positive development for the beauty industry as a whole. Kayali’s success has helped to pave the way for other niche fragrance brands, and its new ownership structure is likely to inspire further innovation and growth in the sector.
As Kayali embarks on this new chapter, fans of the brand can expect to see more exciting developments in the months and years to come. With Mona Kattan at the helm and General Atlantic’s support, Kayali is poised to continue its rise as a leading player in the fragrance market.
Source:Africa Publicity
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