Divine Direction: Tems Opens Up About Why She Quit Digital Marketing for Music Stardom

Grammy-winning singer Tems has shared the inspiring story of how she left her digital marketing job to pursue her passion for music. In a recent interview with Billboard, Tems revealed that she felt confined in her job and believed music was her true calling, driven by a sense of divine direction.

The Turning Point

Tems quit her digital marketing job in January 2018, feeling it was “now or never.” She developed faith that God would guide her through her music career journey. Six months after leaving her job, she released her debut single “Mr Rebel,” which gained significant traction. Tems described the moment she decided to quit her job as feeling like “life or death,” knowing it could make or break her destiny.

Rise to Prominence

Tems’ decision to pursue music paid off when she was featured on Wizkid’s 2020 global hit “Essence,” which peaked at No. 9 on the Billboard Hot 100 chart. She further cemented her success by becoming the first African artist to debut No. 1 on the Billboard HOT 100 chart with Future’s song “Wait 4 U,” featuring Drake. The song won a Grammy for Best Melodic Rap in 2022.

Recent Success

Tems has continued to break barriers and win accolades. She recently won another Grammy for Best African Music Performance for her song “Love Me JeJe.” This achievement made her the first Nigerian artist to win multiple Grammy Awards. Tems’ debut studio album, “Born in the Wild,” was released in June 2024 and has received critical acclaim, reaching the top thirty in the UK, Netherlands, and Switzerland.

Awards and Accolades

Grammy Awards: 2 wins (Best Melodic Rap for “Wait 4 U,” Best African Music Performance for “Love Me JeJe”)
Billboard Women in Music Award: Breakthrough category
NAACP Image Awards: 4 wins
BET Awards: 4 wins
Soul Train Music Awards: 3 wins

Impact on the Music Industry

Tems’ success story serves as a testament to the power of following one’s passion. Her achievements have paved the way for other African artists, inspiring a new generation of musicians. With her ongoing “Born in the Wild Tour” and multiple award wins, Tems continues to make history in the music industry.

Source: Africa Publicity