Hailey Bieber Source: Africa Publicity American cosmetics brand, E.L.F. Beauty has announced that it is acquiring…
Category: Beauty
Get Ready to Rock the Latest Locks: The Top 5 Hair Trends from Spring/Summer 2025 Runways
The Spring/Summer 2025 fashion season has officially come to a close, but the hair trends that…
Double Down on Clean Skin: The Top 6 Korean Oil Cleansers for a Flawless Complexion
In the world of skincare, double cleansing has become a staple routine for many beauty enthusiasts.…
Kayali Fragrance Line Gets New Ownership: Co-Founder Mona Kattan and General Atlantic Acquire Brand
In a significant development in the beauty industry, Kayali, the popular fragrance line, has been…
The Beauty Industry’s Shocking Slowdown: What’s Behind the Decline and How Can Brands Recover?
The beauty industry has long been considered a recession-proof market, with consumers continuing to shell out…
The Lip Savior: Why ELLE Editors Are Obsessed with the Summer Fridays Lip Butter Balms
As the seasons change and the weather warms up, many of us are left dealing with…
February 2025 Hottest Beauty Launches: Don’t Miss Out on These Game Changing Products from T3, Victoria Beckham Beauty, and More
The world of beauty is always evolving, and this February is no exception. With a plethora…
Hair Trends of 2025: Say Goodbye to Middle Parts and Hello to Smooth Bangs
The fall/winter 2025 runway shows at New York Fashion Week have officially kicked off, and with…
Adore Beauty Embarks on Ambitious Retail Expansion: 25 New Stores to Open Across Australia by 2028
In a major move to expand its presence in the Australian beauty market, online retailer Adore…
Cynthia Erivo’s Radiant Critics Choice Look How to Recreate Her Dewy Rain Inspired Makeup
Actress Cynthia Erivo stunned on the Critics Choice red carpet with a dewy, radiant makeup look…
Jacquemus Joins Forces with L’Oréal: Luxury Fashion Brand Enters Beauty Market with Major Partnership
In a major move that is set to shake up the beauty industry, luxury fashion brand…
Paint the Town Red ELLE Beauty Editors Reveal Their Favorite Red Lipsticks for Valentines Day
With Valentine’s Day just around the corner, it’s the perfect excuse to treat yourself to a…
The Beauty Paradox on why drugstore Failed to Become the Go-To Destination for Cosmetics
In the early 2010s, American pharmacies like CVS, Walgreens, and Rite Aid set out to revolutionize…
Tate McRae Teams Up with Childhood Favorite Neutrogena: Pop Singer Stars in Latest Hydro Boost Campaign
In a move that’s sure to delight fans and skincare enthusiasts alike, pop singer Tate McRae…
KOREAN BEAUTY SENSATION: THE STICK-ON SHEET MASK THAT’S HYDRATING SKIN AND TAKING THE INTERNET BY STORM
In the ever-evolving world of skincare, it’s not often that a product comes along and genuinely…