As the fashion world continues to evolve, one thing is certain: nail trends are about to get a whole lot more exciting. From the runways of New York, London, Paris, and Milan, we’ve got the scoop on the top 5 nail trends that will be everywhere in 2025. Whether you’re a fan of bold and…
In a significant development in the beauty industry, Kayali, the popular fragrance line, has been acquired by its co-founder, Mona Kattan, and private equity firm General Atlantic. The deal marks a new chapter for the Dubai-based brand, which has gained a loyal following worldwide for its unique and alluring scents. As part of the…
The beauty industry has long been considered a recession-proof market, with consumers continuing to shell out big bucks for skincare, haircare, and makeup products even in times of economic uncertainty. But recent sales reports from the four biggest beauty conglomerates – L’Oréal, Estée Lauder, Procter & Gamble, and Unilever – have revealed a shocking slowdown…
As the seasons change and the weather warms up, many of us are left dealing with the pesky problem of dry, chapped lips. But fear not, dear readers, because the ELLE editors have found a solution that’s got everyone talking: the Summer Fridays Lip Butter Balms. These hydrating wonders have been a staple in the…
The world of beauty is always evolving, and this February is no exception. With a plethora of exciting new launches hitting shelves, it can be hard to keep up with the latest and greatest products. But fear not, beauty enthusiasts! We’ve got the scoop on the best beauty launches of February 2025, from T3’s innovative…
The fall/winter 2025 runway shows at New York Fashion Week have officially kicked off, and with them, a plethora of hair trends that are sure to dominate the beauty landscape for the months to come. From the return of side parts to sleek, high ponytails, this season’s hair trends are all about minimalism with a…
In a major move to expand its presence in the Australian beauty market, online retailer Adore Beauty has announced plans to open 25 new stores across the country by 2028. The company has partnered with technology firm Tutch to power its national retail expansion, which is expected to create new jobs and enhance the overall…
Actress Cynthia Erivo stunned on the Critics Choice red carpet with a dewy, radiant makeup look that was inspired by the rain-soaked streets of Los Angeles. Erivo’s makeup artist, Joanna Simkin, revealed the secrets behind the look, which has been making waves in the beauty world. According to Simkin, the inspiration for Erivo’s look came…
In a major move that is set to shake up the beauty industry, luxury fashion brand Jacquemus has announced a partnership with L’Oréal. The deal, which was revealed during L’Oréal’s annual earnings conference on Friday, marks Jacquemus’ entry into the beauty market and is expected to bring a new level of sophistication and style to…
With Valentine’s Day just around the corner, it’s the perfect excuse to treat yourself to a new red lipstick. But with so many options available, it can be overwhelming to choose the perfect shade. That’s why we asked our ELLE beauty editors to share their favorite red lipsticks, just in time for the most romantic…
In the early 2010s, American pharmacies like CVS, Walgreens, and Rite Aid set out to revolutionize their stores by transforming them into beauty destinations. The idea was to create a one-stop shop where customers could find a wide range of beauty products, from skincare and makeup to fragrances and haircare. However, after years of unmet…
In a move that’s sure to delight fans and skincare enthusiasts alike, pop singer Tate McRae has been announced as the new face of Neutrogena’s Hydro Boost campaign. The 19-year-old singer-songwriter, known for her hit singles “Stupid” and “She’s All I Wanna Be,” has been a longtime fan of the brand, making this partnership a…
In the ever-evolving world of skincare, it’s not often that a product comes along and genuinely revolutionizes the game. But that’s exactly what’s happening with the latest viral sensation from Korea: a stick-on sheet mask that’s being hailed as a “humidifier for your face.” This ingenious product has taken the internet by storm, with beauty…
In the quest for a more youthful and radiant appearance, many of us have tried countless eye creams, serums, and treatments. But what if you could achieve firmer, smoother under-eyes in just a few minutes? Enter collagen eye patches, the latest innovation in skincare that’s taking the beauty world by storm. These ingenious patches are…
For those of us who weren’t blessed with naturally full and luscious eyebrows, there’s hope. A good eyebrow pencil can work wonders in filling in sparse areas, defining shape, and adding depth to our brows. As someone who’s struggled with thinning eyebrows for years, I’ve tried countless products promising to deliver fuller, more defined brows….
In the ever-evolving world of wellness, a new investment fund is set to shake things up. Clinique La Prairie, a renowned wellness group, has launched a new fund dedicated to supporting companies that are tapping into our growing obsession with living longer. The fund, which is focused on longevity and wellness, is set to supercharge…
