The All Africa Music Awards (AFRIMA), in partnership with bridgeAfric and UNESCO, is set to host the Showbiz101 Global Workshop and Music Creation Camp in Lagos, Nigeria from March 26 to 29. The event aims to empower young creatives in the music industry by offering training sessions, fostering international collaborations, and enhancing the capability of individuals working in the music production and business sectors.
According to AFRIMA CEO Adenrele Niyi, the event is part of the organization’s mission to build capacity and foster cross-border collaborations in Africa’s creative industry. “Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer,” Niyi said. “This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry.”
The event will feature top music business leaders, celebrities, business executives, and creative industry professionals from around the world. Some of the notable contributors include Juma Jux (Tanzania), Nadia Nakai (South Africa), DJ Neptune (Nigeria), and leading stars from Ivory Coast such as Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao, all of whom are AFRIMA Award winners.
Other notable contributors include The Plug Entertainment co-founder Bizzle Osikoya, Vybz FM general manager Sesan Adeniji, DJ MohGreen (Algeria), Eric Bellamy (Live Nation Paris), Sonia Aimy (Canada), and Wendy Harawa (Malawi). The event promises to be a unique opportunity for young creatives to learn from the best in the industry and make valuable connections that can help launch their careers.
The event will culminate in a three-day global music camp, where top musicians will collaborate to create songs as a team. According to bridgeAfric president and AFRIMA associate producer Victoria Nkong, the workshop aims to equip young people with the skills and knowledge they need to succeed in the entertainment industry. “By the end of the camp, we will have a global EP featuring top African stars from different countries,” Nkong said.
In addition to the workshop and music camp, Nkong said a welcome industry party will be held on March 26 to officially kick-off the event and welcome the participants. The event is expected to attract a diverse range of participants, including musicians, producers, DJs, and other music industry professionals.
AFRIMA’s core pillars include the awards, festivals, AFRIMA Creative Academy, talent discovery and promotions, music business hub, advocacy, and advisory & policy debates. According to Niyi, the event aligns with AFRIMA’s core pillars and aims to reinforce Africa’s position as a powerhouse on the global music scene.
The event is expected to have a significant impact on the African music industry, providing a platform for young creatives to learn, network, and showcase their talents. With its focus on empowerment, collaboration, and innovation, the Showbiz101 Global Workshop and Music Creation Camp is set to be a game-changer for the African music industry.
As the event approaches, excitement is building among music industry professionals and fans alike. The event promises to be a unique and unforgettable experience, showcasing the best of African music and providing a platform for young creatives to shine.
Source: Africa Publicity
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