The African Fashion Foundation (AFF) is proud to announce the second cohort of its African Fashion Futures Incubator (AFFI-II’25), an initiative dedicated to nurturing and advancing Africa’s creative ecosystem.
Guided by AFF’s mission to foster cultural and economic growth, the incubator provides comprehensive support—including financial, advisory, marketing, and logistical aid—to both emerging and established designers, helping them build and scale sustainable creative enterprises.
Global Stage Opportunities
A major highlight of the AFFI-II’25 program is the opportunity for participating designers to present their collections at prestigious international showcases:
- October: ASOHOM and The Industry Retreat.
- December: LA Fashion Week, Ivory Coast.
- February (2026): London Fashion Week, in partnership with Medusa Fashion House.
These platforms are essential for cultivating new audiences, unlocking market opportunities, and attracting investor interest for African creativity.
Program Delivery and Key Partnerships
AFFI-II’25 is delivered by the Impact Fund for African Creatives (IFFAC), which is backed by the Annan Capital Partners (ACP) Group. IFFAC is an impact fund dedicated to strengthening and growing creative and cultural industries across Africa and its diaspora.
The program also benefits from strategic collaborations, including with the Digital Fashion Academy (DFA), which specializes in digital and e-commerce education for fashion and luxury professionals.
Meet the AFFI-II’25 Cohort
This year’s incubator brings together 15 visionary brands from across the continent:
| Country | Brands Selected |
|---|---|
| Rwanda | Izubaa, Kezem, Maison Inkindi, Matheo, Native1018 |
| Ghana | Bloombyedzi, Complex Department, February by Serwaa |
| Kenya | African Yuva, Afrowema, Izulu |
| Nigeria | Lines by Chaab |
| Togo | Kondo |
| Sierra Leone | Quinstree |
| Benin | Victoria Grace |
Key Voices on Impact
Roberta Annan, Founder, AFF, emphasized the program’s role in “shaping resilient enterprises that can drive long-term value for Africa’s creative economy.”
Sonal Jindal, Founder, Medusa Fashion House, expressed delight in partnering with AFF to “celebrate cultural diversity, creativity, and craftsmanship, bridging continents and creating global opportunities.”
The launch of AFFI-II’25, partnering with the #ACEL2025 forum in Kigali, powerfully spotlights Africa’s rising design talent within the broader creative economy.
Source: Ameyaw Debrah
