In a move that has captured the attention of both the fashion industry and social media, Vivian Wilson, the 21-year-old daughter of billionaire Elon Musk, has been unveiled as one of the faces of Rihanna’s latest Savage X Fenty lingerie campaign.
The collaboration marks one of the most high-profile moments in Vivian’s blossoming modeling career, placing her at the center of the brand’s highly anticipated Valentine’s Day collection.
Love So Savage: A Modern Ode to Aphrodite
The new collection, titled Love So Savage: A Modern Ode to Aphrodite, features a classic aesthetic inspired by Greek mythology. In the newly released promotional imagery:
- The Look: Vivian is seen posing in a red and black floral bra and matching bottoms, paired with striking red tights.
- The Setting: She is surrounded by Greek statues, leaning into fellow models Emma Arletta and Lovie Simone to create a regal, atmospheric tableau.
- Rihanna’s Involvement: The Fenty founder also appears in the campaign, modeling various matching sets from the collection in a series of solo shots.
Vivian’s Rising Profile
Vivian Wilson, the eldest of Elon Musk’s children with his first wife, Justine Wilson, has been steadily carving out her own identity in the creative world.
While she made her professional campaign debut designing a charity shirt for the Trevor Project in collaboration with Wildfang, her career took a significant leap forward in September 2025 when she made her New York Fashion Week debut. Being selected for a Savage X Fenty campaign—a brand known for its commitment to diversity and inclusive representation—is seen as a major endorsement of her potential in the industry.
Public Estrangement from Elon Musk
Vivian’s rise to prominence comes against the backdrop of a well-documented and “complete estrangement” from her father.
The 21-year-old came out as transgender in 2020 and officially severed ties with the X owner in 2022 through a legal name change. Notably, the filing occurred just days after Elon Musk publicly endorsed Donald Trump for president, a move that Vivian has previously indicated contributed to the ideological rift between them.
Rihanna’s Business Focus
While fans continue to petition Rihanna for a return to the recording studio, the superstar remains “firmly fixed” on her business ventures. The Love So Savage campaign serves as another reminder of her dominance in the retail and beauty sectors, leveraging high-profile talent and provocative themes to maintain Savage X Fenty’s position as a market leader.
As the campaign rolls out globally, Vivian Wilson’s inclusion is being praised by supporters as a powerful statement of independence and self-expression.
Source: Africa Publicity
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