Grey, a cross-border Fintech company has taken steps to expand its operations to the global payment community.
To achieve the goal, the firm has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design. This strategic move aligns with its dynamic plans to expand its footprint in the global market.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users.
The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolising success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
The company’s transformation was unveiled on its social media platforms and is expected to help it leverage the fresh identity to reach a broader audience and solidify its international presence.
The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The CEO and founder of Grey, Idee Obong, said: “As we chart our course toward serving a global audience, we recognised the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Source: The Nation
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