What a $17 Million Creator, Mel Robbins Can Teach You About the Power of Content Creation

Mel Robbins

By Melvin Tarlue

With nearly 1.3 million followers and operating through the company, 143 Studios, Inc., Mel Robbins is one of the most followed and influential content creators and podcasters on LinkedIn.

She is a master storyteller, motivational speaker, and bestselling author.

Her content—especially her videos—is consumed by millions of people around the world.

Interestingly, Mel didn’t enter the digital creator space out of financial desperation. She was already a multimillionaire. But she discovered a new stream of income through content creation and monetization.

Aside LinkedIn, Mel Robbins has millions of followers on Instagram, Facebook, YouTube, TikTok, and Twitter, and Strokecast.com reports that “Brands pay her up to $100,000 per sponsored post to promote products. She does not rely on random ads—she only works with brands that fit her message.”

According to strokecast.com, “Mel Robbins is worth $17 million in 2025. She has built a business that brings in over $15.2 million per year from different income streams. Her wealth is growing because she keeps expanding her brand.”

So the question is: if a millionaire sees value in content creation, what’s stopping you from starting your own journey as a creator or storyteller?

Content has been described as the “new gold” of Africa. In the coming years, many more Africans—especially young people from underprivileged backgrounds—will transform their lives and their families’ fortunes through content creation. We are already seeing several success stories, and many more will follow.

Yes, it can be discouraging at the beginning—especially when your follower count is low. But consistency, quality, authenticity, and perseverance are key to success in the content world. Every account with a million followers today started at zero. In fact, the first follower was often the creator themselves.

So don’t be discouraged by slow beginnings. Keep creating, keep improving, and most importantly—keep networking because networking provides learning opportunities that can help you to grow and better sharpen your skills as a creator.