The 2024 BET Hip Hop Awards ceremony, held on October 15, 2024, saw Nigerian stars Burna Boy and Odumodublvck leave empty-handed despite their notable nominations.
Burna Boy was up for Best Live Performer, while Odumodublvck vied for Best International Flow at the 2024 BET Hip Hop Awards. Here are three possible reasons why they failed to secure the coveted awards:
1. Stiff competition from established artists
Burna Boy faced stiff competition from American hip-hop icon Missy Elliott, who ultimately took home the Best Live Performer award. Basically, Elliott’s legendary status and consistent delivery of high-energy performances made her a strong contender. Similarly, Odumodublvck was edged by British rapper Ghetts, who has built a reputation for his unique flow and lyrical prowess.
2. Kendrick Lamar’s dominance
Additionally, Kendrick Lamar’s sweeping victory, with 7 awards, including Best Song, Best Artist, and Best Music Video, overshadowed other nominees. Also, five of his wins were courtesy of his critically acclaimed diss record Not Like Us. So, Lamar’s dominance may have shifted focus away from other talented artists, including Burna Boy and Odumodublvck.
3. Voting dynamics and global recognition
Meanwhile, the BET Hip Hop Awards voting process often favours artists with broader recognition and appeal within the American hip-hop community. Although Burna Boy and Odumodublvck have gained international recognition, their influence may not be as widespread within the specific voting demographic. Also, this factor, combined with the strong presence of established American and British artists, may have contributed to their loss.
Despite this setback, Burna Boy and Odumodublvck’s nominations demonstrate their growing impact on the global music scene. Lastly, their continued success will likely pave the way for future wins and increased recognition within the industry.
Source: Notjustok
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