YouTube partners with RiSA to live stream the 2024 South African Music Awards

South Africa’s biggest musical celebration will be available for everyone to watch, thanks to a partnership between YouTube and the Recording Industry of South Africa (RiSA).   The 30th South African Music Awards (Samas) will be live streamed globally on YouTube on Saturday.   According to a statement, “The partnership is part of YouTube’s initiatives…

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Ayra Starr to perform at YouTube live concert in Nairobi

Grammy-nominated African music artist Ayra Starr will perform a special YouTube Live concert streamed globally from Nairobi, Kenya.    The event, produced in partnership with Raha Fest, will celebrate the release of her sophomore album, “The Year I Turned 21”, and will be available for fans worldwide to experience on her official YouTube channel.  …

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YOUTUBE LAUNCHES NEW TV-FOCUSED TOOLS FOR CREATORS

NEW YORK – YouTube beefed up tools for creators as it competes with streaming rivals such as Netflix on the biggest screen in most homes: The television. The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as “smart” TVs linked to the internet have become common. YouTube’s subscription…

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