The Beauty Paradox on why drugstore Failed to Become the Go-To Destination for Cosmetics
In the early 2010s, American pharmacies like CVS, Walgreens, and Rite Aid set out to revolutionize their stores by transforming them into beauty destinations. The idea was to create a one-stop shop where customers could find a wide range of beauty products, from skincare and makeup to fragrances and haircare. However, after years of unmet…