In an exclusive interview, Grammy-nominated singer-songwriter Gracie Abrams and acclaimed director Sofia Coppola sat down to discuss their latest collaboration: Chanel’s spring/summer 2025 pre-collection campaign. Abrams stars in the campaign, which was directed by Coppola and features the singer-songwriter showcasing Chanel’s latest designs.
The campaign is a celebration of girlhood and creativity, with Abrams embodying the spirit of youthful experimentation and self-expression. Coppola’s direction brings a sense of intimacy and vulnerability to the campaign, capturing Abrams’ unique personality and style. “I wanted to capture Gracie’s spirit and energy,” Coppola explained. “She’s a talented musician and a strong, independent young woman. I wanted to showcase that in the campaign.”
Abrams, who has been making waves in the music industry with her introspective and emotionally charged songwriting, was thrilled to collaborate with Coppola and Chanel. “Sofia is a hero of mine,” Abrams gushed. “I’ve always admired her work and her ability to capture the complexities of female relationships and experiences. To work with her and Chanel was a dream come true.”
The campaign features Abrams posing in a series of elegant and playful outfits, showcasing Chanel’s latest designs. From flowing white dresses to bold, colorful accessories, Abrams brings a sense of youthful energy and creativity to each look. “I loved working with Gracie,” Coppola said. “She’s a true artist and a kindred spirit. We had a great time on set, and I think that comes through in the campaign.”
One of the most striking aspects of the campaign is the use of bows and other feminine accessories. Abrams and Coppola both spoke about the importance of embracing femininity and celebrating the beauty of girlhood. “I think there’s something really special about embracing your femininity and celebrating the things that make you feel beautiful and confident,” Abrams said. “For me, that’s often about embracing my creativity and self-expression.”
Coppola also spoke about the importance of creating a sense of community and connection among women. “I think that’s one of the things that I love about working with Gracie,” Coppola said. “She’s a true collaborator and a kindred spirit. We had a great time on set, and I think that comes through in the campaign.” The campaign also features Abrams creating her own zine, a nod to the DIY ethos of the riot grrrl movement. “I loved making the zine,” Abrams said. “It was a really fun way to express myself and showcase my creativity.”
As the campaign launches, Abrams and Coppola are both excited to share their collaboration with the world. “I’m so proud of what we created,” Abrams said. “I think it’s a really special campaign that celebrates the beauty and creativity of girlhood.” Coppola also spoke about the importance of creating campaigns that promote positivity and empowerment. “I think that’s one of the things that I love about working with Gracie,” Coppola said. “She’s a true role model and a positive influence on young women everywhere.”
In the coming weeks and months, Abrams and Coppola’s campaign will be rolling out across social media and print platforms. The campaign is a must-see for anyone who loves fashion, music, and celebrating the beauty and creativity of girlhood. With its positive message and stunning visuals, the campaign is sure to make a lasting impact on the fashion industry and beyond.
In conclusion, Gracie Abrams and Sofia Coppola’s collaboration on Chanel’s spring/summer 2025 pre-collection campaign is a true celebration of girlhood and creativity. With its positive message and stunning visuals, the campaign is a must-see for anyone who loves fashion, music, and empowering young women. As Abrams and Coppola continue to inspire and influence a new generation of young women, their collaboration on this campaign will be remembered as a highlight of the fashion industry’s efforts to promote positivity and empowerment.
Source: Africa Publicity
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